A small, considered subscription for people who love seasonal flowers, dahlias and the slow craft of growing.
The Heritage Bloom Club isn’t just a flower subscription. It’s a way of reconnecting people with local flower farms.
Customers sign up to receive a seasonal bloom box filled with freshly picked dahlias and complementary flowers, all grown by farmers in their own region. The flowers arrive flat laid and unarranged, allowing customers to create something beautiful themselves at home. Part flower delivery, part creative experience, part connection to the seasons.
What makes the idea unique is that it doesn’t rely on flowers being shipped around the country. Local flower farms service their own communities. Heritage Dahlias handles the brand, customer experience and subscriptions, while participating growers harvest, pack and deliver from their own farms.
Local flowers, grown by local people, delivered fresh, and enjoyed in a way that brings a little creativity and beauty into everyday life.
A different way to do flowers.
Local to local
Local flower farms service their own communities. No long haul shipping, fresher blooms.
Creative + connected
Flat-laid and unarranged. You make something beautiful yourself, the way it used to be.
Seasonal + honest
Every box reflects what's actually blooming in your region right now.
Join the waitlist.
We open new memberships region by region. Tell us your postcode and we'll be in touch the moment your area is ready.
One season. One region.
One bloom box at a time.
We’re building this carefully. Together, slowly, beautifully.